As an entrepreneur, what is more critical - Marketing or Customer Service? Product or Technology? Hiring or Fund-raising?

As a husband and a father, what is more important - time with my family or working on my business?

A to-do list that includes tasks from all the competing areas of your work and life is guaranteed to overwhelm you, making it impossible to prioritise.

I struggled with this for years. The aha moment came when I was reading Steve Jobs’ biography.

Steve Jobs would spend one day with the product team, one day with the marketing team, one day with the design team, one day at Pixar etc.

Jobs had allocated finite amounts of time across the week to all the ‘areas’ important to his business. Elon Musk follows a similar schedule where he splits his days across his various companies.

The details aren’t important, but the concept of ‘Time Allocation’ before ‘Task Prioritisation’ is very useful for entrepreneurs, CEOs, or anyone who has to manage multiple projects or departments, especially for entrepreneurs with families and kids.

Parkinson’s law states that work expands to fill time. And vice versa.

So if you’ve allocated finite, pre-scheduled blocks of time to the important areas in your life, you can have way more impact on each area than if you tried to prioritise every day across everything on your plate.

You avoid the context-switching loss of productivity. As you go deep into one type of work, you unleash more insights and creativity. Prioritization becomes much easier within each pre-allocated time block.

This is how I live my life now as far as possible - with pre-defined time blocks for my client work, projects, family, admin, etc.

These blocks aren’t fixed every week. My system is very flexible and allows me to switch them around if something interesting or urgent pops up.

The important thing is that they're on the calendar and help me plan my week to make sure I hit all my rocks.

On most days, I wrap up my work by 4 p.m. to pick up my kids from school. I take them to after-school activities, help them with their homework, have dinner with them, and put them to bed.

I’m also training for a half-marathon, and workout at least 4 times/ week.

I have a system that ensures I’m living the life I want while I deliver beyond my clients’ expectations — despite the limited hours I have for each client.

A system that lets me handle a high volume of tasks across my personal and professional life without anything slipping through the cracks.

A system makes it easy to organise and maintain all my complex work projects.

This system saves me at least 15-20 hours/ week while I get my work done faster than ever before!

If you’d like to implement this system in your life, I’m opening up 3 slots in October where we will work together for the next 2-3 months to setup this system in your life.

We’ll work together to achieve your 3 big goals before the end of the year, and do it in a way that frees up 15-20 hours/week.

If you’re interested just reply with ‘I’m In’, and I’ll send you details.

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Best,
Nishant Kapoor
​Nerd Productivity​
​Linkedin | Twitter​
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